From time to time, our American society selects a buzzword or catchphrase that seems to be everywhere.
Examples:
You can probably think of others.
These days, the "Keep on Truckin'" of the mid 2020s is "If You Know You Know." (Often abbreviated as IYKYK). Reading up on the nomenclature, it seems to mean an inside joke or something that is known only to a few people.
For example, during my high school and early college days, one of my friends never seemed to have any money. He'd giggle when we were pooling our money for, say, the purchase of a pizza to share, and quip "I've got a coupon!"
Thus, if one of us saw a coupon, we'd thought of our friend. So, about coupons...if we knew, we knew.
It became a running gag.
Fast forward to April 2026 and I had a realization. Whenever I see a cheeky post that includes the signature, I almost never know the details. Thus, my question is: What if you don't know. (#WIYDK).
Knock knock. Who's There? An inside joke where none of us knows the punchline.
Now, here are some examples in which if you know, I might know...
- A little cartoon dog laughing at someone's misfortune
- A larger than life baseball player pointing beyond the outfield fence
- A man opens a hidden door and slides down a long pole
Alas, do those examples date me?
Back to the question at hand, it seems to be the notion of these catchphrases is that we like to get the inside joke. And it some of us aren't in the know, so much the better. Remember the cool kids table? You're not there.
I guess there's nothing wrong with this.
Meanwhile, every few years, there's a "Bazinga" or a "I love it when a plan comes together."
If you don't know the backstory, then there's work to be done. Think of it as another challenge to be mastered.
On the other hand, if you know...well...you get the picture.
JG
